Case Study: Under Armour achieves 156% revenue growth on Black Friday with Skai

Under Armour scales and grows with Kenshoo Ecommerce, increasing revenue by 156% on Black Friday

Under Armour, the global performance apparel and footwear brand, needed to scale and better manage its Amazon Marketing Services (AMS) advertising across five European markets (Italy, Spain, France, UK and Germany). To gain visibility and operational efficiency they partnered with Skai and moved their AMS activity onto the Skai E-Commerce platform ahead of Black Friday.

Skai consolidated campaign management across regions, provided bid policies and bulk scheduling, and delivered unique 1‑/7‑/14‑day SKU insights plus hands‑on support for Under Armour’s one‑person team. The impact was large and measurable: a one‑month comparison showed a 79% increase in clicks, 51% higher CTR and 34% more conversions, and a 42% rise in AMS spend on Black Friday drove a 156% increase in overall revenue — all achieved using Skai.

Under Armour

Johannes Mulert

Account Marketing Manager