Case Study: Wooga, a mobile game developer, achieves 30% lower eCPI and 20% higher ROI with Skai Apps (Skai)

Wooga Uses Skai™ Apps To Test And Scale Creative Globally Across Facebook

Wooga, part of Playtika and the maker of June’s Journey, needed to scale the app’s growth on Facebook in 2020 while meeting daily retention and ROAS targets across hundreds of campaigns. To rapidly test creative, audience and optimization combinations at scale they partnered with Skai and used Skai™ Apps to manage and accelerate their global Facebook efforts.

Using Skai™ Apps, Wooga automated creative uploads, bulk edits, frequent creative refreshes and split tests, which sped up experimentation and shifted spend from costly video to cheaper static images. Thanks to Skai, June’s Journey saw a 30% decrease in eCPI, a 20% increase in ROI and a 200% increase in media spend in Q1 2020 while freeing the team from manual testing.

Wooga

Elena Tsarkova

Senior User Acquisition Manager