Case Study: Gusto achieves 70% revenue growth with Skai Search

Payroll, Benefits And HR Tech Platform Gusto Grows Leads, Sales, And Revenue With Skai™ Search

Gusto, a San Francisco–based payroll, benefits, and HR technology platform for small businesses, was struggling in a crowded paid-search market. The team spent too much time manually managing bids and campaign structures across platforms, limiting their ability to focus on strategy and growth, so they evaluated partners and chose Skai Search to address bid management, campaign management, conversion tracking, forecasting, pricing, and reporting.

Skai integrated Gusto’s campaigns and historical data, built statistical models to forecast bid impacts, and implemented Seamless Site Tracking, Campaign Mirroring, and automation to align performance to revenue and lifetime value. As a result of Skai’s solution, Gusto increased leads by 35%, sales by 50%, and revenue by 70%, while saving 5–10 hours per week that the team can now spend on strategic initiatives.

Gusto

Adam Treboutat

Performance Marketing