Case Study: TIKI Brand achieves dramatic CPA and ROAS improvement with Skai Paid Social

TIKI® Brand Sees Dramatic CPA and ROAS Improvement with Skai Paid Social and Expert Services

TIKI Brand, a backyard and outdoor products company, worked with Skai to bring its performance marketing programs in-house without sacrificing efficiency or results. To support the transition, the brand partnered with Skai and its Expert Services team for strategic guidance and hands-on execution across its Paid Social program.

Skai audited and restructured TIKI Brand’s Meta advertising account, then used features like Creation Flow, tagging, Analysis Grid, Audience Manager, and Bid Multipliers to rebuild campaigns, improve targeting, and optimize seasonal relevance. With Skai’s support, TIKI Brand achieved a 181% increase in ROAS across prospecting and retargeting campaigns and a 63% decrease in CPA quarter over quarter.

TIKI Brand

Lauren Downing

Digital Marketing Manager