Case Study: Busuu cuts cost-per-purchase by 50% with Skai

Skai™ cuts cost-per-purchase for Busuu Apple Search Ads campaigns by 50% with custom product pages

Busuu, the language-learning platform, wanted to take advantage of Apple Search Ads’ new custom product pages feature to tailor ad experiences by the language users wanted to learn. The company needed a way to apply these pages in bulk across many ad groups while keeping conversion performance visible, and it turned to Skai’s App Marketing solution.

Skai enabled Busuu to manage and test multiple custom product pages directly in its platform, with streamlined bulk deployment and lower-funnel reporting from its MMP. The result was a 47% increase in click-through rate, a 44% increase in install rate, and a 50% decrease in cost-per-purchase, helping Busuu significantly improve campaign efficiency.

Busuu

Eva Lacovou

Paid Search Manager