Case Study: Publicis cuts CPCs 62% and grows NTB sales 130% with Skai

Publicis Transforms Instacart Campaign Management to Lower CPCs By 62% And Drive 130% NTB Growth

Publicis Media, working for a consumer healthcare client on Instacart, was struggling with a time-consuming, manual campaign management process. The team spent hours each week reviewing auto-added keywords and adjusting bids by hand as competition rose and CPCs increased, making it harder to maintain performance. They turned to Skai and its retail media platform to find a smarter, faster way to manage Instacart campaigns.

With Skai, Publicis used automated actions, keyword labeling, and dayparting/scheduling to streamline optimizations and improve control over bids and budgets. The results were strong: weekly campaign management time dropped from over two hours to 30 minutes, search CPCs fell 62%, CPCs dropped below $1 on search campaigns with ROAS above $5, and NTB sales grew 130% on default bid sales and 59% overall.

Publicis

Parin Patel

Manager, eCommerce