Case Study: iProspect achieves higher paid search ROI with Skai Smart Bidding and Budget Optimization

iProspect boosts fashion brand’s paid search ROI with Skai’s Smart Bidding and Budget Optimization

iProspect, a global digital media agency, partnered with Skai to help a world-leading fashion brand manage a large and complex paid search program across multiple business lines, languages, ad types, formats, and goals. The team was spending significant time on manual bid adjustments and budget pacing, making it harder to scale campaigns efficiently and reduce missed conversions.

Using Skai’s Smart Bidding and Budget Optimization tools, iProspect organized campaigns with Custom Metrics and Portfolios, then used Budget Navigator to automate bidding and pacing across Google and Microsoft. The results were strong: CPC decreased by 12%, ROI increased by 34%, and budgets hit target spend at 99.9%, saving hundreds of hours per month. After the test succeeded, iProspect rolled the solution out more broadly.

iProspect

Nick Hockin

Paid Search Director