Case Study: Pixel Federation achieves up to 13% ROI lift and 10% higher player retention with Skai Apps

Pixel Federation Sees Lift In ROI Leveraging Skai™ Apps During The Facebook Playable Ads Beta

Pixel Federation, a Bratislava-based mobile game developer behind titles like TrainStation and Seaport, needed to find higher-value players for Seaport, boost long-term retention in Tier 1 countries, and increase ROI. To run split-test playable ad campaigns on iOS and Android and manage the program’s complexity, they partnered with Skai and leveraged Skai™ Apps.

Skai’s Skai™ Apps automated campaign creation, scaled management, provided advanced cohort reporting and ROI-driven bidding, and secured access to Facebook’s Playable ads beta. The results included a 13% lift in Android campaign ROI, a 3% lift in iOS campaign ROI, up to 10% better player retention in Tier 1 countries, and hundreds of work hours saved.

Pixel Federation