Case Study: PacSun achieves 78% ROI improvement with Skai

KPO Solution For PacSun ROI Improved By 78%

PacSun partnered with Skai to grow revenue and scale its shopping program’s efficiency. Facing the need to improve ROI and streamline campaign management, PacSun used Skai’s shopping optimization tools, including the Skai Portfolio Optimizer.

Skai implemented structure optimization to automatically segment products into new product groups based on click performance and used the Skai Portfolio Optimizer to automate bids and budgets to hit ROI goals; as a result PacSun’s ROI improved by 78%, CPC decreased by 16%, and conversion rate increased by 57%.

PacSun