Case Study: GameHouse achieves 700K profitable mobile installs on Facebook with Skai

GameHouse Drives 700K Profitable Mobile Installs on Facebook with Smart Campaign Optimization

GameHouse, a casual games platform with 2,300+ apps and a core female audience, faced the challenge of managing more than 70 live apps (60 needing daily supervision) while driving maximum installs and scaling performance using predictive LTV data. To tackle this, GameHouse partnered with Skai and adopted Skai’s gaming campaign optimization tools to streamline campaign management and focus on cost-effective user acquisition.

Skai implemented Facebook Worldwide Targeting and cohort analysis to allocate global traffic by ROI and automate interval-based optimization, letting GameHouse identify the most profitable regions and act on daily ROI signals in one place. As a result, Skai helped GameHouse drive 700K mobile installs at a profitable CPI and scale spend 3x month-over-month from August to October.

GameHouse

Sharath Kowligi

User Acquisition Manager