Case Study: LG Electronics achieves 688% ad-attributed revenue lift with Skai Ecommerce

iCrossing Sees 688% Lift In Revenue For LG Electronics Using Skai™ Ecommerce During Prime Day

LG Electronics, a global leader in consumer electronics, engaged agency iCrossing to manage a complex Amazon ecommerce ad program spanning monitors, TVs, laptops and more. To handle diverse shopping behaviors, scale campaigns for day‑to‑day performance and peak events like Prime Day, iCrossing turned to Skai’s Skai™ Ecommerce platform for advanced optimization and reporting.

Using Skai, iCrossing leveraged custom reporting, ASIN and keyword insights, cross‑campaign keyword views and bulk bid and budget changes to optimize LG Electronics’ Amazon campaigns in real time. The Skai‑powered approach delivered a 10X increase in units sold, a 688% lift in ad‑attributed revenue and a 9% increase in ROAS, and iCrossing continues to run LG’s Amazon advertising through Skai.

LG Electronics