Skai
276 Case Studies
A Skai Case Study
Nomad Foods, Europe’s leading frozen food company, faced a product‑decisioning challenge: traditional market research and trend listening produced single‑domain, opinion‑driven insights that arrived too late to act on. To move faster and more objectively, Nomad Foods sought a solution to continually mine many external data sources, detect early multimodal trend signals, and perform detailed consumer sentiment analysis to guide product development — and adopted the Skai platform.
Using the Skai platform to ingest and harmonize 1,000+ data sources and apply patented NLP and category‑specific taxonomies, Nomad Foods gained timely, granular insights across consumer sentiment, competitive activity and marketplace data. Skai helped relaunch declining lines (notably Fish Fingers and frozen vegetables) that have seen three years of growth after four years of decline, enabled a three‑fold increase in new product launches that remain on shelves more than two years, and uncovered white‑space opportunities such as a frozen pea‑protein meat alternative.
Nick Steel
Growth Strategy & Insight Director