Case Study: Bayer achieves 32% higher iROI with Skai

Bayer drives incremental sales growth by optimizing for iROI

Bayer, a global life sciences company, wanted to drive more incremental revenue from mature retail media campaigns for products like Aleve® and One A Day® vitamins. Using Skai’s Retail Media platform, Bayer needed a way to move beyond ROAS and measure true incremental impact while accounting for factors like promotions, seasonality, and other media investments.

Skai partnered with Incremental to integrate incrementality measurement directly into campaign activation workflows, enabling daily iROI visibility and more than 1,000 budget optimizations per day. This approach shifted spend toward more incremental campaigns without increasing total investment, helping Bayer improve its iROI by over 32% and significantly boost overall media efficiency.

Bayer