Case Study: O'Neill achieves 92% increase in ROAS with Skai

Rakuten Marketing Surfs Up The ROAS For O’Neill With Skai™ Optimization

O’Neill, the original California surf, snow and lifestyle brand, faced Shopping campaign ROAS below target and enlisted Rakuten Marketing alongside Skai to improve performance, using Skai’s KPO solution to address underperforming Google Shopping results.

Rakuten Marketing tested Google’s eCPC and Skai KPO separately, then combined them, and Skai’s machine learning layered with eCPC delivered major gains: 92% increase in ROAS, 37% increase in revenue, 45% decrease in CPC, 47% decrease in CPA, 3% lift in CVR and a 29% reduction in spend — meeting O’Neill’s ROAS goals without sacrificing traffic.

O’Neill

Tim Willey

Ecommerce Marketing Specialist