Case Study: Lewis Media achieves 59% national paid search efficiency gains with Skai

Lewis Media Partners Boosts Paid Search Efficiency by 59% Nationally for Financial Services Client

Lewis Media Partners, an independent Virginia-based agency, managed paid search for a long-time financial services client focused on education savings. Although the campaigns were already performing well, the team wanted to improve Cost Per Acquisition (CPA) and uncover additional opportunities to maximize new account openings using Skai’s Paid Search solution.

Using Skai, Lewis Media Partners integrated Google and Microsoft campaigns to streamline reporting and oversight, then applied portfolio optimization, search term analysis, and automated reporting tools. The agency reallocated budgets more dynamically, excluded over 400 underperforming negatives, and used custom dashboards and bulk edits to stay agile. As a result, Skai helped drive CPA down by 34% state-wide and 59% nationally between November 2022 and August 2023.

Lewis Media