Case Study: Fortune 50 Consumer Electronics Company achieves 467% conversion increase, 405% revenue growth and 60% lower CPA with Skai

Fortune 50 Consumer Electronics Brand Increases Amazon Advertising Conversions By 467% With Skai™

Fortune 50 Consumer Electronics Company faced a difficult Amazon Advertising environment: strict CPA thresholds limited their agency’s ability to maximize sales and revenue, and scaling performance across multiple Amazon marketplaces required time-consuming manual optimization across separate accounts—especially during peak periods like Prime Day. They turned to Skai and its e-commerce solutions for help managing and scaling their Amazon campaigns.

Skai deployed Skai Ecommerce features—including rules-based Automated Actions and Bid to ROI Optimization with machine learning-driven clustering—to automate bids, reduce manual work, and enable a more granular account structure. With Skai’s tools streamlining workflows, the team drove a 467% increase in conversions, a 405% increase in revenue, and a 60% decrease in CPA.