Case Study: ForwardPMX achieves rapid product-level insights, 43.5% AOV growth and dramatic time savings with Skai’s Product Grid

Skai™ Collaborates With ForwardPMX on the Design of a New Feature That Surfaces Product Insights and Optimization Opportunities

ForwardPMX is a global brand performance marketing agency working across retail, travel, nonprofit and more. Faced with a time-consuming process to pull product-level performance (2–3 days per month), ForwardPMX engaged Skai to find a way to access granular product data quickly and optimize by category and product.

Skai partnered with ForwardPMX to develop the Product Grid, which surfaces product-level metrics (clicks, conversions, attributes, categories) and compiles data across engines in one place. The Product Grid reduced reporting from days to minutes with real-time daily access, uncovered optimization opportunities that grew average order value by 43.52%, increased ROI by 8.19%, and unlocked $30k in incremental value for the indoor category.

ForwardPMX

Marisa Braca

Paid Media Director