Case Study: RBC achieves 17.5% increase in CTR with Skai's Smart Tags

RBC Identifies Underperforming Search Ads Using Skai’s™ Smart Tags And Increases CTR By 17.5%

RBC, one of North America’s leading diversified financial services companies, manages a complex search advertising program and has used Skai™ Search since 2012. The team needed new capabilities to acquire high‑lifetime‑value customers, maximize existing customer value, and reduce the time-consuming manual ad-level analysis required to identify underperforming ads.

Skai released its Smart Tags for Underperforming Products (and Automated Action) to automatically flag and pause weak ads, streamlining the workflow and saving hours of manual work. Since implementing Skai’s Smart Tags, RBC achieved a 17.5% increase in CTR, a 13.2% decrease in impressions alongside a 2% increase in clicks (indicating more relevant ads), and regained time for more strategic planning.

RBC

Jeff Zuzarte

Senior Manager, Programmatic Media