Case Study: Fortune 500 Pharmaceutical Company In-Houses Ecommerce and Boosts Performance with Skai Expert Services

Fortune 500 pharmaceutical company in-houses ecommerce, performance soars with Skai’s™ Expert Services

A Fortune 500 pharmaceutical company turned to Skai after facing limitations with its agency and wanting greater control, transparency, and an omnichannel approach for its retail media advertising. After a successful test pilot, the company transitioned its Amazon program—covering 15 brands—in-house with Skai’s Expert Services and retail media support.

Skai’s retail media experts and platform helped the company improve optimization, restructure campaigns, win competitor share, and automate bidding using tools like Budget Navigator, Bulk Creation, Custom Labeling, Competitive Insights, and Ad Scheduling. The result was a 40% increase in ROAS, a 30% decrease in CPCs, a 90% increase in attributed sales, and an 80% increase in total orders, despite a 30% increase in spend.