Case Study: Walgreens achieves viral video reach and 16% brand recall lift with Skai

Walgreens Gets Serious Results for Red Nose Day with Facebook Video Ads

Walgreens, the exclusive retailer for Red Nose Day, partnered to boost fundraising in 2016 with a $20 million donation target and a mobile-first, highly personalized creative approach: fifty state-specific Red Nose Day videos and a goal to make video 70% of the campaign. To execute this, Walgreens worked with Skai, using its advertising platform (including Analysis Grid and CRM integration) alongside Facebook and Instagram to reach and engage audiences at scale.

Skai helped run geo-targeted tests of 15/30/60‑second videos, A/B tested hyper-targeted groups (engagement-retargeting, lookalikes, and loyal Balance Rewards members via CRM), and enabled bulk creative management and real-time bid updates. The campaign went viral and exceeded goals—244% over the Facebook video view target, 384% over the Instagram video view target—drove a 16% lift in brand recall in a Nielsen study, saved hours of manual optimization, and helped Walgreens surpass its fundraising objectives.

Walgreens

Molly Singraber

Senior Paid Social Media Analyst