Case Study: Wise Up achieves a 35% drop in CPA and 12% more conversions with Skai’s GDN Portfolio Optimization

Wise Up Generates More Conversions With Skai’s™ GDN Portfolio Optimization

Wise Up, a brand within Wiser Educação that teaches English to adults, was running a large volume of Google Display Network (GDN) campaigns with a small team. Manual management had led to high CPAs and low conversion volume, so Wise Up engaged Skai and its GDN Portfolio Optimization to improve efficiency and performance.

Skai implemented its GDN Portfolio Optimization across Wise Up’s display campaigns, delivering a 35% decrease in CPA and a 12% increase in conversions in the first month. The Skai solution also freed up team time, allowing Wise Up to focus on more strategic work while campaign performance continued to improve.

Wise Up

Patrícia Frigeri

Digital Marketing and Performance Analyst