Case Study: Electronic Arts achieves 20-territory global launch in one day and 3x efficiency with Skai

Electronic Arts’ Social Presence Goes Global In One Day

Electronic Arts (EA), a leading global interactive entertainment company, needed to expand its social media advertising across 20 new markets in 2016 while still meeting performance goals. With just one person managing the entire social portfolio and limited ability to hire, EA required scalable audience segmentation, better targeting, and efficient bulk campaign editing—so they turned to Skai and its streamlined social ad campaign workflow, including Skai’s Creative Manager, short links/bit.ly custom domains, naming templates, and Personas.

Skai enabled EA to create and deploy localized, hyper-targeted creative at scale, simplifying creative uploads, URL management, audience creation, and budget reallocation. Using Skai’s tools, EA got social programs up and running in one day, expanded into 20 territories (a 4x expansion) without adding staff, and achieved the efficiency of three people in one—scaling workload roughly 2–3× while meeting their performance objectives.

Electronic Arts

Andrew Macintosh

Global Media Strategist