Case Study: Large Pharma Company achieves FDA-compliant, time-saving campaign QA with Skai's Custom Audits

Large Agency Helps Prominent Pharmaceutical Client Ensure Compliance With Strict Fda Advertising Regulations by Using Skai™ Custom Audits Accelerator

Large Pharma Company faced a time‑consuming, manual QA process to ensure paid search campaigns met strict FDA advertising rules. To streamline compliance checks, the agency adopted Skai’s Custom Audits Accelerator (Skai’s Custom Audits tool) to automate rule‑based reviews before campaign launches.

Skai implemented Custom Audits alongside the agency’s campaign management platform, enabling fully customizable rules (for example, detecting branded references in unbranded ads and verifying Google Display URLs). Skai’s audits run nightly—18 audits across 8 brands—saving 2–3 hours of manual work per account and reducing the risk of costly FDA fines.