Case Study: Dentsu boosts Criteo ROAS with Skai Automated Actions

Automated Actions Boosts Criteo ROAS for Dentsu

Dentsu, a full-service media agency, needed a more precise and scalable way to manage always-on Criteo campaigns for a large tech brand across multiple European markets. With daily budgets too limited to support constant delivery across product lines, Dentsu turned to Skai’s retail media tools to improve ad timing and better align performance with ROAS goals.

Skai helped Dentsu test a dayparting approach using Automated Actions to pause and activate ads during specific hours, while Skai Experiments tracked the A/B test results and guided ongoing optimization. By focusing spend on more impactful shopping hours, Dentsu increased ROAS by 294% for laptops and 163% for gaming consoles, showing measurable gains from Skai’s automated optimization and experimentation capabilities.

Dentsu

David Pereira

Senior Global Client Manager