Case Study: Fospha achieves 30% ROI uplift and £200,000 AdWords savings with Skai

Fospha - Customer Case Study

Fospha, a leading e-learning provider, was struggling with spiralling customer acquisition costs, an overreliance on Paid Search, limited ability to experiment (notably on Facebook), and measurement blind spots caused by a complex online-to-offline sales process that forced them to rely on last-click attribution. To solve these attribution and bidding challenges they engaged Skai to provide a data-driven multi-touch attribution and bid-management solution.

Skai implemented web tagging to stitch touchpoints into a single customer view, layered channel cost and CRM revenue data, applied multi-touch attribution algorithms, and fed the results into bid management for automated spend adjustments. Skai’s work revealed 30% of keyword spend was wasted, 20% of keywords were under-invested, delivered an estimated £200,000 in AdWords savings without hurting leads or revenue, and drove a 30% increase in ROI while maintaining overall spend.

Fospha