Case Study: FWD Group boosts Facebook conversions 39% and cuts CPA by 33% with Skai

FWD Boosts Facebook Conversions By 39% While Decreasing Costs Using Skai™ Portfolio Optimisation

FWD Group, a fast-growing online insurance business across Hong Kong, Macau, Thailand, Indonesia and the Philippines, needed to improve social advertising for its iFWD flight insurance campaigns. To boost Facebook conversions while keeping cost-per-acquisition stable, FWD Group partnered with Lion & Lion and adopted Skai’s portfolio-level optimisation along with automated bidding, rules-based management and consolidated reporting.

Lion & Lion leveraged Skai’s portfolio optimiser to automatically adjust bids, reallocate budgets, run automated ad-set rules and target audiences via persona-based segments, plus consolidated reporting to streamline measurement. The result: Facebook conversions increased 39% while average CPA dropped 33% (7–31 Oct vs 12 Sep–6 Oct), and FWD Group is rolling Skai’s optimisation out across its Facebook campaigns.

FWD Group