Case Study: Kushinda achieves faster, scalable test-and-learn and avoids a major performance drop with Skai Experiments

Skai™ Experiments Helps Kushinda Avoid A Performance Drop Through Fast And Efficient Test And Learn

Kushinda, a UK digital advertising agency focused on online gaming, faced a critical challenge when revamping landing pages for a client: they needed to reliably test whether the new pages would actually improve conversions. Publisher test-and-learn tools were slow, required manual data reconciliation with Skai, and couldn’t run multiple tests at once, so Kushinda turned to Skai’s Experiments solution for faster, more flexible testing.

Skai’s always-on Experiments enabled Kushinda to run fast, scalable tests with real-time reporting and parallel experiments, giving the agency confidence to make data-driven recommendations. Using Skai, Kushinda discovered the original page outperformed the redesign — 35% stronger CPA, 66% improvement in CVR, and 100% higher conversions — avoiding a substantial drop in performance and proving the value of a test-and-learn approach.

Kushinda

Nirmal Samarasinghe

Head of Performance