Case Study: Opendoor increases conversions and scales in-house marketing with Skai

Leveraging Skai’s™ People And Technology To Move Opendoor’s Marketing Program In-House

Opendoor, a US home buying, selling, and trade-in marketplace operating in more than 20 markets, wanted to bring its multi-million-dollar paid social program in-house while continuing to grow nationally. Managing a large volume of social campaigns and maintaining performance during this transition was a major challenge, and the company turned to Skai and its Expert Services team for help.

Skai provided transitional support, onboarded Opendoor’s Facebook activity, helped structure campaigns and audiences, improved conversion tracking, and enabled tools like Creative Library, Dynamic Creative Refresh, Personas, and Automated Actions. With Skai, Opendoor increased spend by 144% without hurting performance, drove 171% more new sellers, and reduced CPA by 20% while successfully managing its advertising in-house.

Opendoor

Kimiye Karageorge

Senior Marketing Manager