Case Study: Targeted Victory achieves 61% higher ROI and 87.6% lower CPL with Skai

Targeted Victory - Customer Case Study

Targeted Victory needed to use Facebook advertising to drive donations and leads from page post link ads while keeping cost per lead low. They worked with Skai, using Skai Portfolio Optimizer and Skai conversion tracking alongside the Facebook revenue pixel to support their optimization efforts.

Skai implemented extensive creative, audience, ad-type and landing page testing, and used Dynamic Product Ads to retarget users who selected a contribution amount but did not complete the purchase. With Skai’s optimization and tracking, ROI from page post link ads increased 61% and cost per lead decreased 87.6% versus the original baselines.

Targeted Victory