Case Study: Rakuten Advertising boosts CVR and ROI with Skai

Rakuten Advertising Boosts CVR by 40% and ROI by 31% with Skai’s AI-driven Paid Search Insights

Rakuten Advertising partnered with Skai to improve paid search performance for a premier party supplies, decorations, and costume accessories client. As search query volume grew, the team struggled to manually review search term reports, catch problematic queries early, and uncover optimization opportunities efficiently.

Using Skai’s Paid Search tools, including Search Term Analysis (STA), Intent-Driven Messaging (IDM), and Skai Experiments, Rakuten Advertising quickly identified negative keywords and high-intent terms to improve ad relevance and engagement. The effort delivered strong measurable gains across Google Search campaigns, with CTR up 30%, CVR up 40%, and ROI up 31%, showing the impact of Skai’s AI-driven insights on campaign performance.

Rakuten Advertising

Mary Schaller

Senior Account Manager