Case Study: Leading Men’s Retail Holding Company Achieves Over 100% Increase in Conversions & Revenue with Skai

Men’s Retail Holding Company Increases Conversions & Revenue Over 100% With Skai™ Powered Smart Bidding

Leading Men’s Retail Holding Company, the largest men’s formalwear provider in the US and Canada with over 1,400 locations and branded ecommerce sites, faced a shrinking suit market and needed to modernize merchandising and improve performance marketing to reach more customers online. The retailer engaged Skai, using Skai™ powered Smart Bidding and Skai’s bid management tools to drive more efficient paid search performance.

Skai implemented a hybrid solution combining Google Smart Bidding with Skai’s proprietary machine‑learning bid management and its Budget Navigator to forecast and control spend for promotions. The campaign drove measurable gains: a 123% lift in clicks, roughly 100% increase in conversions, 103% increase in revenue, and a 13% decrease in cost‑per‑click, demonstrating Skai’s clear impact on performance and revenue.