Case Study: The Honest Company achieves 300% growth in paid subscriptions and 20% lower acquisition costs with Skai

The Honest Company - Customer Case Study

The Honest Company partnered with Skai to gain market share and broaden its brand image for a portfolio emphasizing safe, effective products. The company sought a technology partner to set up a social advertising program, manage it during an interim period, and then transition operations to in‑house teams.

Skai provided the technology platform and strategic services to build and run The Honest Company’s Facebook and Instagram social advertising program. The campaign eclipsed all‑time single‑day trial sign‑up conversions (FB+IG) by 15%, delivered a 300% increase in paid new subscriptions on Facebook and Instagram, and achieved a 15% improvement in true cost‑per‑conversion efficiency and a 20% improvement in cost efficiency since onboarding.

The Honest Company