Case Study: Editus achieves greater efficiency and automated budget pacing with Skai™ Local

Editus Gains Efficiency & Performance With Skai™ Local

Editus, the reference for local search in Luxembourg, was challenged with managing monthly budgets at scale—rebuilding individual campaigns each month with unique targeting, messaging and budgets and manually aggregating reporting for each client. To solve this, Editus turned to Skai and adopted Skai Local’s automatic budget pacing and visualization capabilities.

Skai implemented automatic budget pacing and easy-to-interpret portfolio visualizations that let Editus keep evergreen campaigns while pacing monthly budgets to Facebook CBO goals. As a result, Editus eliminated hours of monthly campaign rebuilds, reduced time spent aggregating reports, and redirected that effort to strategic initiatives—improving operational efficiency and campaign performance with Skai.

Editus