Case Study: International Cybersecurity Company boosts revenue and ROAS with Skai

International cybersecurity provider grows revenue and ROAS with insights from Skai’s™ omnichannel platform

International Cybersecurity Company, a highly competitive cybersecurity provider, used Skai to manage biddable media across more than 30 languages and nine publishers. When its German market began to lag and the team suspected Amazon Ads might be cannibalizing Google Ads performance, they needed a better way to compare data and uncover inefficiencies across walled gardens.

Using Skai’s omnichannel platform, the search and Amazon teams collaborated on Search Term Analysis, account restructuring, Campaign Mirroring, Fusion Reports, and Automated Actions to optimize keywords, sync campaigns, and improve ad copy and landing pages across channels. With Skai, the company increased revenue by 37% and sales by 45% in six months while improving ROAS by 1.5%; a year later, revenue was up 77% YoY, sales 116% YoY, and ROAS 91% YoY.