Case Study: Diageo achieves 62% increase in orders and 26% increase in ROAS with Skai

Diageo Raises The Bar, Using Budget Navigator And Automated Actions To Boost Orders By 62% With iProspect & Skai™

Diageo, working with agency iProspect, faced intense competition on Amazon—especially during peak shopping seasons—where driving category share and meeting strict ROAS targets without sacrificing profitability was increasingly difficult. To scale Diageo’s Amazon strategy, iProspect turned to Skai’s Ecommerce optimization suite, including Budget Navigator, Automated Actions and Bid to ROI, plus Skai’s share-of-voice visibility tools.

Skai implemented AI/ML-driven bid and budget optimization, Automated Actions for dayparting to boost bids during high-conversion hours, and share-of-voice monitoring to inform ASIN and keyword strategy. The result: without increasing year-over-year ad spend, Diageo’s orders rose 62%, sales grew 25% and ROAS improved 26%, delivering clear efficiency and volume gains thanks to Skai.

Diageo

Cheryl Wibberley

Head of Media Optimisation