Case Study: Pixel Federation achieves 10M installs and 3x revenue with Skai™ Apps

Pixel Federation Achieves 10M Installs Of Their Mobile Game Using Skai™ Apps!

Pixel Federation, a Bratislava-based mobile gaming company, needed to rapidly scale the global launch of Diggy’s Adventure and acquire 300K players on a planned €150K Facebook-only budget. They partnered with Skai and used Skai Apps to run their mobile app marketing for the launch.

Skai leveraged Skai Apps’ interest targeting, lookalike audiences and video ads across Facebook’s family to find and convert high-value users (Pixel Federation ultimately increased spend to €1M to seize the opportunity). The campaign delivered major impact — Skai helped drive 10M installs, 2× daily active users, 3× revenue, a 60-day RoAS and over €5M in revenue in under three months.

Pixel Federation

Matej Lančarič

Performance Marketing Manager