Case Study: Aussie Home Loans achieves 55% conversion uplift and 50% faster campaign creation with Skai

Digital Agency Switched On Helps Aussie Home Loans Build New Business With Skai™ Social

Aussie, an online mortgage lender, needed to simplify its paid social program and free up marketing time for strategic work by speeding campaign creation and improving campaign management without harming performance. Working with agency Switched On, Aussie turned to Skai and its Skai Social platform (including Portfolio Optimizer and automated bidding tools) to address these challenges.

Skai implemented automated bidding, the Skai Portfolio Optimizer, personas and workflow automation in Aussie’s Facebook program to enable fast campaign builds, continuous bid and budget optimization, and KPI-sharing across campaigns. The result: prospecting conversions rose 55%, retargeting conversions rose 61% with a 23% drop in retargeting CPA, and time spent on campaign creation fell by about 50%, delivering both better performance and greater efficiency with Skai.

Aussie