Case Study: LaserAway boosts clicks and conversions with Skai

How LaserAway Boosted Clicks and Conversions with Skai’s Destination Optimization

LaserAway, a leading aesthetic dermatology provider with over 120 locations, was using broad match keywords in Google Ads to expand reach but struggled to direct traffic to the most relevant landing pages. With a large number of clinic locations and services, the team faced misalignment between search intent and landing pages, missed directional negative keywords, and declining conversion efficiency. Skai helped LaserAway address this challenge through its Paid Search capabilities, including Destination Optimization and Search Term Analysis.

Using Skai’s AI-powered Destination Optimization, LaserAway identified where traffic was being sent to incorrect service pages and quickly redirected it to the best-fit landing pages. The team also applied negative keyword lists based on Skai’s Search Term Analysis and used Skai’s Experiments solution to validate impact. In just two weeks, LaserAway achieved a 15% increase in CTR and a 5% increase in CVR while reducing spend by 25%, and also improved team efficiency by automating a formerly manual process.

LaserAway

Jesse Goldberg

Director of Search Marketing