Case Study: EasyPark achieves double-digit Apple Search Ads KPI growth with Skai's Automatic Bid Optimization

Skai™ Apps Automatic Bid Optimization Drives EasyPark’s Apple Search Ads Performance

EasyPark, a leading European provider of digital parking services, partnered with Skai to promote and scale its app across Apple Search Ads in seven countries. After deciding to bring Apple Search Ads management in‑house from an agency, EasyPark needed to automate bidding, reduce day‑to‑day management time, and grow its top KPIs, so it adopted Skai’s Automatic Bid Optimization via Skai Apps.

Skai implemented its Automatic Bid Optimization solution along with Skai Apps’ Schedule Manager and Budget Manager, automating campaign reactivation, monthly cross‑country budgets, and the entire bidding process while the Skai Client Success team supported the transition. The result was a seamless move to in‑house management, double‑digit growth across key KPIs versus the previous five months, and substantially reduced manual workload.

EasyPark

Milla Leinonen

Project Management: App Stores & Effectiveness