Case Study: Targeted Victory achieves nearly 10% audience reach on Instagram with Skai

Targeted Victory - Customer Case Study

Targeted Victory partnered with Skai to solve a mobile-first targeting challenge: they needed to reach their clients’ voters where more time was being spent—on mobile devices. Using Skai, Targeted Victory launched Instagram 60‑second video ads to engage constituents who consume content differently on phones.

Skai implemented the Instagram video campaign and optimized delivery for mobile audiences, resulting in broad reach and measurable impact: the ads reached almost 10% of the clients’ audiences on Instagram. Skai’s solution delivered improved mobile engagement for Targeted Victory and supported their campaign objectives.

Targeted Victory