Case Study: Booyah Advertising achieves 219% ROAS increase and 39% more conversions with Skai

Booyah Scales Social Advertising For A Women’s Athletic Apparel Retailer

Booyah Advertising was tasked with scaling social advertising for a women’s athletic apparel retailer, with goals to acquire new customers, drive in-store and online returns during the holiday season, and efficiently manage Facebook Dynamic Ad (DA) campaigns while reducing time spent on manual optimizations to hit ROAS targets. To meet these challenges they partnered with Skai and leveraged Skai’s platform capabilities for bulk ad creation, Custom Metrics, automated reporting, Automated Actions and the Skai Portfolio Optimizer.

Skai implemented bulk ad creation, Custom Metrics in the Analysis Grid, automated reporting tied to Skai and Facebook pixels, Automated Actions for bid updates, and the Portfolio Optimizer to scale DPA campaigns without extra headcount. The results: conversions up 39%, ROAS up 219%, cost per order down 71%, 268K new-to-file users, a 114% lift in incremental ROAS for the holiday campaign, 153% portfolio scale growth and a 42% increase in incremental ROAS—plus reduced campaign management time.

Booyah Advertising