Case Study: Leading CPG Brand Company achieves 42% increase in Amazon Share of Search with Skai

Leading CPG Brand Drives 42% Increase In Amazon Share Of Search With Wavemaker And Skai™

Leading CPG Brand Company had just launched a new product line on Amazon in a highly competitive category and needed to break through. Working with agency Wavemaker, the team turned to Skai and its solutions—notably Skai Dimensions and Automated Actions—to unite organic and paid strategies and target the most valuable shopping hours.

Wavemaker used Skai Dimensions to tag Sponsored Product Ads by brand and Skai Automated Actions to daypart ads (pausing sister-brand spend in the afternoon/evening), shifting budget to the new brand during peak search times. Skai’s tools saved time and boosted performance: organic rankings moved to Amazon’s first page, Share of Search rose 42%, CTR grew 50%, ROAS improved 17%, and conversion rates and sales velocity accelerated.