Case Study: Vodafone Turkey achieves 325% increase in leads and 40% Google Ads sales growth with Skai’s Budget Navigator

Vodafone Turkey Uses Skai’s™ Budget Navigator To Stay Agile During Volatile Market Conditions

Vodafone Turkey faced sudden market volatility when COVID-19 lockdowns drove roughly 2x higher demand for branded and non-branded queries (e.g., "Vodafone Fiber," "home internet"), higher paid-search spend in telco, and rising click-through rates. To quickly maximize conversions and adapt budgets and CPA targets, Vodafone Turkey relied on Skai’s Budget Navigator (on top of Smart Bidding) to interpret trends and recommend rapid adjustments.

Using Skai’s Budget Navigator, Vodafone Turkey revised forecasts, adjusted budgets and CPA goals, and optimized the plan weekly. The outcome: a 20% increase in mobile conversion rate and 20% decrease in mobile CPA, a 15% increase in broadband conversion rate and 16% decrease in broadband CPA (March 16–31 vs. March 1–15), a 325% increase in leads across the period, and a 40% increase in Google Ads sales in April vs. March — demonstrating Skai’s measurable impact on agility and performance.

Vodafone

Esra Suzme

Head of Brand & Marketing Strategy