Case Study: iFood achieves 36% lower Cost Per App Install with Skai's Weather-Triggered Automated Actions

IFood Makes It To Dinner On Time Thanks To Skai’s™ Weather-Triggered Automated Actions

iFood, the leading Brazilian food delivery service backed by Movile and Just Eat and active in Mexico, Argentina and Colombia, needed to stay competitive in a crowded off-premise market and capture demand at the precise moments people decide to order—particularly during rainy weather. To address this, iFood worked with Skai using its Weather-Triggered Automated Actions to target consumers when weather increased the likelihood to order.

Skai implemented rule-based, geo-targeted Automated Actions that triggered weather-specific ads and creative refreshes in areas where it was raining, so users scrolling social feeds saw delivery ads at the right moment. The Skai solution produced a surge in efficient downloads and delivered a 36% lower cost per app install for iFood’s rainy-day campaigns.

iFood