Case Study: Mercedes‑Benz Vans Turkey cuts cost-per-lead up to 40% and automates campaigns with Skai

Mercedes-Benz Vans Turkey Drives Down Acquisition Costs With OMD Turkey And Skai™ Social

Mercedes Benz Vans Turkey, working with media agency OMD Turkey, needed to boost test‑drive requests from Facebook and Instagram while lowering cost‑per‑lead. As an existing Skai client, the team moved Mercedes Benz’s Social and Search campaigns onto Skai Social and Search to capture efficiency gains and improve cross‑channel performance.

OMD used Skai’s Analysis Grid, Cross‑Channel Audiences and Automated Actions to analyze audience/ad fatigue, re‑engage Google searchers on Facebook, and automate routine optimizations. With Skai, campaigns saw CPL fall 40% for the X‑Class and 25% for the Vito, cost‑per‑conversion drop 60%, CPC improve 20%, and teams saved hours of manual work to focus on strategy.

Mercedes Benz

Nergis Sevinç

Digital Marketing Lead