Case Study: Hotel Urbano achieves 77% more mobile app installs and 37% lower cost per install with Skai

Hotel Urbano launches Instagram via Kenshoo to Drive Mobile App Installs

Hotel Urbano, a fast-growing Brazilian online travel agency with 12 million Facebook fans, wanted to boost mobile app installs but found traditional strategies and limited operational resources were no longer effective. Hotel Urbano partnered with Skai to expand social placements and drive app installs via Facebook and Instagram.

Skai implemented app-install campaigns across Facebook and Instagram using oCPM bidding and Portfolio Optimizer to automate bid and budget allocation to top-converting ad sets. The campaigns delivered a 77% increase in installs, a 37% reduction in cost per install, and enabled Hotel Urbano to scale spend by 17%.

Hotel Urbano