Case Study: eFlorist achieves rapid launches of search programs for 40+ stores in under 2 hours with Skai

EFlorist Launches Search Programs Across Locations Quickly And Easily

eFlorist, an online network of more than 15,000 independently owned florists, needed a faster, more efficient way to onboard new shops and manage small regional search budgets during peak periods like Mother's Day and Christmas. To solve this, the centralized eFlorist team partnered with Skai to automate onboarding and campaign management across locations.

Using Skai’s Profile Copy, Campaign Mirroring and Budget Pacing tools, eFlorist could copy profile settings, duplicate campaign structures and keywords, apply geo-targeting and automatically tailor ad text for each store. The result: the team launched search programs for more than 40 florist shops in less than two hours (work that would have taken days), meeting tight holiday deadlines and significantly improving operational efficiency with Skai.

eFlorist

Charles Queen

Senior SEM Manager