Case Study: Wild Fi lowers CPA 46% with Skai

Wild Fi unlocks effective bottom-of-funnel audience optimization to lower CPA 46%

Wild Fi, a performance media agency, worked with Skai to help a leading financial services client in Latin America improve bottom-of-funnel conversion optimization. The challenge was to re-evaluate how campaigns were being optimized so the agency could deliver qualified leads in the most cost-efficient way using the client’s true first-party data.

Using the Skai platform for Meta campaigns, Wild Fi implemented Conversion Lookalike Audiences and imported offline conversion data via FTP with support from Skai’s client success team. Skai helped the agency target higher-intent users, unify optimization across campaigns, and align to the client’s true KPI of actions like “open an account,” resulting in 66% of bottom-of-funnel conversions coming from the custom audience and a 46% lower CPA versus other audiences.

WildFi

Eloísa Molina

Sr. Media Manager