Case Study: Wooga achieves 500% increase in installs for Pearl’s Peril with Skai (formerly Kenshoo Gaming)

Wooga Partners with Kenshoo Gaming to Drive 500% Increase in Installs for Pearl’s Peril

Wooga, a Berlin-based developer of casual mobile games known for titles like Pearl’s Peril, faced slowing user acquisition as its core North American audience matured. To grow the aging title while maintaining a profitable balance between cost-per-install (CPI) and ROI, Wooga partnered with Skai and used Skai’s gaming platform to focus on Facebook app-event optimization rather than installs alone.

Skai implemented precise app-event targeting, per-country scaling, automated campaign optimization and A/B creative testing, enabling Wooga to prioritize users likely to complete tutorials and make in-game purchases. The campaign drove installs from about 700 to 4,000 per day (≈500% increase) in one month, reduced CPI by 60%, and increased retention and engagement by 35%, while simplifying global campaign management and creative testing.

Wooga