Case Study: Michelle Bridges 12 Week Body Transformation achieves 1,619% member growth and 93% CPA reduction with Skai

Switched On Media Drives Healthy Social Results For Leading Fitness Program

Michelle Bridges 12 Week Body Transformation sought to increase lead volume and quality for its 12WBT program. Skai was engaged to help scale acquisition and improve efficiency, using its tools such as Skai Portfolio Optimizer and Skai’s Intent Driven Audiences alongside Facebook-based creative and lead ad tactics.

Skai implemented video and content amplification on Facebook, leveraged Facebook Lead Ads, used Portfolio Optimizer to manage audiences and applied Intent Driven Audiences for remarketing and lookalike prospecting. The campaign exceeded lead targets for the last five rounds, delivered a 1,619% increase in member sign-ups year‑over‑year, a 93% reduction in CPA YOY, 9% more leads than the stretch goal, and a 68% higher social conversion rate YOY.

Michelle Bridges 12 Week Body Transformation